TOLL · EARLY ACCESS
62% who tried to quit scrolling failed.
Willpower is not a plan. Toll makes screen time cost something real: your body.
Get early accessSource: Chen et al., 62% of people who tried to limit their phone use did not manage it.
The bill you're already paying
You already know this. That's the problem.
How Toll works
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Put up the gate
TikTok, Reels, Shorts: locked behind a shield. Not by willpower. By the system.
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Pay the toll
- 10 squats
- a sink
- 10 pages
push-ups · plank · walk — soon
filmed live — counted on your phone, never uploaded
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Get your minutes
Minutes land instantly. They burn at 4 AM. You can't stockpile. And every next purchase today costs more.
The twist
You don't set the price. A friend does.
That friend is your keeper. You price their vices, they price yours. AI checks every proof instantly, and your keeper audits the suspicious ones and a random sample. Like a tax office.
AI can be fooled. A friend can't.
Why this isn't just another blocker
Friction works. Willpower doesn't. A one-second pause before opening an app cut opens by 57%.
one sec · PNAS 2023People already pay with their bodies. Downloads for an alarm clock that makes you do squats to turn it off.
Alarmy · 2026Built-in limits do almost nothing. Users of screen-time tools scroll almost as much as everyone else.
Parry et al. · n=1849MONEY
WON'T
OPEN IT.
Step 1 of 3 · The list
Take a number.
A list is a list. It gets you a line in the ledger and one email when Toll opens. Nothing else here opens for an address.
No spam. One email when Toll opens. Delete anytime.
Step 2 of 3 · The toll
Do 10 squats. Right now.
The app does not exist yet. The prototype does: ten screens, running in this browser. Money does not open it; there is no money in this product. An email does not open it. A toll does.
Prop the phone against something. Step back until your knees are in frame. Then squat.
The gate is open. Ten screens, from the shield to the digest your keeper reads.
Enter the prototypeYou don't set your own price. A price you set yourself is a price you can move at 1 a.m. Someone else has to hold it.
Step 3 of 3 · The keeper
Who's going to set your price?
Your keeper installs nothing. No shield on their phone, no camera, not one permission.
Three buttons, about two minutes a day.
They set what a minute costs you, from half rate to triple, and they stamp your proofs, or they
halve them. They never see which apps you shut; they price the label you wrote yourself.
The system says no. Never them.
The beta is booked in pairs, and pairs are called first. One keeper. Not a list, not a chain.
We never store your friend's email. The invite is sent by you, from your device.
TOLL · RECEIPT
Screenshot this. It's your ticket.
Open the prototype